Dodge’s social media series likely aims to reach young adults in the market for a car who also watch less TV than older generations and tend to consume more media on smartphones and tablets. Millennials spend five-times longer on a mobile device than they do watching live TV, and more than a third of the group spends at least six hours a day on a smartphone, according to a Harris Poll survey on behalf of OpenX.
Dodge revs up social series for Christmas
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