Independent ad exchange OpenX raised eyebrows in the programmatic realm last month when it announced a five-year agreement totaling more than $110 million with Google to use its cloud computing services.
NEWS
OpenX CEO Tim Cadogan on the Evolution of Programmatic, and Going to the Cloud
Explore More News
-
Learn more: Class of 2026: Joseph WorswickClass of 2026: Joseph Worswick
-
Learn more: Winner: MarCom Platinum Award for Branding RefreshWinner: MarCom Platinum Award for Branding Refresh
-
Learn more: The Empty Room Problem: Why Political Advertisers Are Done Paying for TV Ads No One Watches
The Empty Room Problem: Why Political Advertisers Are Done Paying for TV Ads No One Watches
