March 13, 2018

OpenX Announces 10th Straight Year of Growth, 4th Straight Year of Profitability; Business Surges to $172 Million in Net Revenue in 2017

Strong mobile business and $50 million investment in product and technology highlight opportunity for continued growth

LOS ANGELES — March 13, 2018 — OpenX, the world’s leading independent advertising technology provider, today announced financial results from 2017, highlighted by the company’s tenth straight year of growth and fourth straight year of profitability. Significant investments in mobile, video and quality initiatives helped to further accelerate year-over-year revenue growth for the company to 20 percent in the fourth quarter. The company also reported that the Q4 revenue growth has continued into the first 60 days of 2018.

Since its founding ten years ago, OpenX has successfully navigated the evolution of the programmatic ecosystem, growing successively each year into now the world’s largest independent advertising exchange. Several key factors have contributed to this rare industry success story and underpin the company’s optimistic outlook for 2018:

  • Investment in being mobile first: OpenX invested heavily in growing its mobile web and mobile app business in the past 24 months. In 2017 mobile inventory surpassed desktop in the OpenX Exchange for the first time. The mobile business at OpenX grew 39 percent year-over-year in 2017, with in-app revenue surging 89 percent, outpacing overall market growth by more than 2X.
  • Massive video growth: Video revenue for the company grew 5,000 percent in 2017, as OpenX’s largest partners turned to the company’s high quality exchange to help navigate the ongoing shift to video in digital media. In 2017, a majority of OpenX’s top publisher clients utilized the OpenX Exchange to monetize their video inventory and this number has continued to accelerate in the first 60 days of 2018.
  • Commitment to quality: OpenX has built a leadership position in programmatic advertising by making a consistent and unrivaled commitment to quality. In 2017, OpenX invested more than $16 million in quality efforts. These efforts include employing the largest dedicated quality team of any independent exchange to develop and implement proprietary anti-fraud efforts; supporting third-party verification of the company’s quality initiatives such as independent auditing of OpenX’s TAG approved status, and refusing to monetize questionable inventory to protect brand investment at massive scale. The company announced plans to increase its investment in quality initiatives in 2018 by more than 60 percent, surpassing $25 million for the year. OpenX entered 2018 as the most trusted independent advertising exchange by comScore 1000 publishers based on their ads.txt files and was also the first global exchange to fulfill its publisher obligations under the General Data Protection Regulation, further highlighting the commitment to quality and partner services.