“We’ve collaborated with publishers to standardize key content signals in the CTV space, including genre. With access to vast amounts of data, we condensed 11 million unique genres into 120 standardized ones — driving higher CPMs and increased monetized impressions since DSPs bid more, and buyers pay more when content signals are included.” — Matt Sattel, Chief Revenue Officer at OpenX
VideoWeek Podcast with Matt Sattel of OpenX
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