Transparency: A Marketer’s Advantage

“This benefits the entire ecosystem, too: When premium content is sold alongside other premium content and not diluted with unintentional inventory, media owners get a fair price for their inventory so they can keep investing in content for consumers, who benefit from high-quality programming and relevant advertising experiences. For this to become reality, transparency is non-negotiable.” — Stacy Bohrer, VP of Buyer Development, OpenX

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