Biddable CTV brings lots of benefits to CTV advertising, allowing much greater flexibility and smart data usage says Rowena Taylor, VP Publisher Partnerships EMEA at OpenX. But unfortunately, some of digital advertising’s pitfalls are appearing in CTV, including miscategorised inventory and overly lengthy supply paths.
Some of Digital Advertising’s Pitfalls are Appearing in CTV
Explore More News
-
Learn more: OpenX Advances Intelligent SSP Strategy with Key Leadership Appointments Across Product, Partnerships and CurationOpenX Advances Intelligent SSP Strategy with Key Leadership Appointments Across Product, Partnerships and Curation
-
Learn more: OpenX Repositions as The Intelligent SSP to Simplify AdvertisingOpenX Repositions as The Intelligent SSP to Simplify Advertising
-
Learn more: Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
