Biddable CTV brings lots of benefits to CTV advertising, allowing much greater flexibility and smart data usage says Rowena Taylor, VP Publisher Partnerships EMEA at OpenX. But unfortunately, some of digital advertising’s pitfalls are appearing in CTV, including miscategorised inventory and overly lengthy supply paths.
NEWS
Some of Digital Advertising’s Pitfalls are Appearing in CTV
Explore More News
-
Learn more: Agencies look to AI agents for edge, but must fend off brands looking to in-house with the same techAgencies look to AI agents for edge, but must fend off brands looking to in-house with the same tech
-
Learn more: The AI search crisis everyone’s talking about at Cannes is actually about brand coherenceThe AI search crisis everyone’s talking about at Cannes is actually about brand coherence
-
Learn more: WTF is containerization?
WTF is containerization?