Podcast: The Durability Of Ad Exchanges

It was a long journey from OpenX CEO Tim Cadogan’s bucolic upbringing in Dorset, England, to the technology centers of California, where frenetic change is the only rule.

Cadogan has had a front-row seat to several waves of ad technology, having joined search ad startup GoTo (later Overture) prior to its sale to Yahoo and later worked in programmatic at Yahoo after the company acquired exchange platform Right Media. Neither search nor programmatic panned out for Yahoo, and Cadogan eventually left to found his own company.

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