News
July 29, 2024
OpenX invests in curation and CTV
Gil Sommer, the VP of Product for OpenX, discussed the company’s role as an independent omnichannel supply-side platform (SSP) focusing on curation, transparency, and sustainability. OpenX has transitioned from on-premise infrastructure to a cloud-based system, allowing for scalable operations. The company has significantly invested in the connected TV (CTV) sector, emphasizing audience-based activation for better ad targeting and performance. Sommer highlighted OpenX’s commitment to transparency, sustainability efforts, and leveraging their unique data graph for enhanced inventory curation and targeting capabilities.
