“OpenX is courting advertisers more aggressively with the launch of OpenXSelect, the latest evolution of its curation platform, which launched on Wednesday. Over the past few years, sell-side curation has gained popularity as a solution for advertisers to target high-quality publishers. Supply-side platforms like OpenX are leaning into this trend to prove their value as curators.”
OpenX’s Curation Tool Improves Buy-Side Control – But It Doesn’t Want To Replace DSPs
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