OpenX’s Curation Tool Improves Buy-Side Control – But It Doesn’t Want To Replace DSPs

“OpenX is courting advertisers more aggressively with the launch of OpenXSelect, the latest evolution of its curation platform, which launched on Wednesday. Over the past few years, sell-side curation has gained popularity as a solution for advertisers to target high-quality publishers. Supply-side platforms like OpenX are leaning into this trend to prove their value as curators.”

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