IPA Bellwether: 16 marketers on the emerging tech and channels advertisers can’t ignore

“Continued innovation on the supply-side, such as data-driven curation, is enabling brands to make the most of every available advertising dollar. In an environment where every impression counts, data-driven curation is a powerful lever to increase the precision of advertisers’ targeting, achieve higher ROI, and scale campaigns at a better cost.” — Joe Worswick, VP of EMEA and Global Head of Sustainability at OpenX

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