Beyond Cost Efficiency: How SPO is Transforming Digital Advertising in SEA and India

“By partnering with adtech providers who offer cutting-edge, privacy-compliant solutions, advertisers can precisely target audiences, optimise spend, and drive better outcomes. As a direct and trusted partner to the world’s largest publishers and one of only two SSPs TAG Certified for Transparency, OpenX has been instrumental in driving inventory quality and SPO initiatives in India, experiencing significant year-on-year growth in programmatic adoption and ad spend.” — Priya Bhatia, Regional VP Publisher Development at OpenX

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