How Data-Driven Curation is Shaping the Next Generation of Programmatic

“Data-driven curation has emerged as the supply side seeks to serve buyers’ needs better. Data-driven curation enables brands to leverage enriched datasets—including behavioral insights, demographic information, and purchase intent—to reach their desired audiences more effectively. By working closely with SSPs that maintain interoperable identity graphs, advertisers can combine first-party data with second and third-party sources to create highly targeted audience segments that drive engagement and conversion.” — Matt Sattel, Chief Revenue Officer at OpenX

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