February 8, 2016
Header Bidding Rears Its Head With Yield And Cost: OpenX’s Saifee
Look out; there’s a new piece of ad-tech lingo on the block. So-called “header bidding” has emerged as “one of the primary drivers of growth in programmatic for publishers over the last year”, according to OpenX monetization VP Qasim Saifee.
Tags: Header Bidding, Publishers, Yield