The fear of comparing badly against competitors or chasing ‘perfection’ in sustainability has held organisations back from taking steps in the right direction,” said Joseph Worswick, vp of sales for EMEA, and global head of sustainability at ad tech vendor OpenX. “These new standards, therefore, are likely to lead to better alignment on all sides and consequently increased movement toward mutual sustainability goals.
GARM and Ad Net Zero launch new standards to transform carbon emission measurement in media
Explore More News
-
Learn more: OpenX Advances Intelligent SSP Strategy with Key Leadership Appointments Across Product, Partnerships and CurationOpenX Advances Intelligent SSP Strategy with Key Leadership Appointments Across Product, Partnerships and Curation
-
Learn more: OpenX Repositions as The Intelligent SSP to Simplify AdvertisingOpenX Repositions as The Intelligent SSP to Simplify Advertising
-
Learn more: Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
