The fear of comparing badly against competitors or chasing ‘perfection’ in sustainability has held organisations back from taking steps in the right direction,” said Joseph Worswick, vp of sales for EMEA, and global head of sustainability at ad tech vendor OpenX. “These new standards, therefore, are likely to lead to better alignment on all sides and consequently increased movement toward mutual sustainability goals.
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GARM and Ad Net Zero launch new standards to transform carbon emission measurement in media
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