July 1, 2014
Evolution For Programmatic: Time To Cut Waste
With programmatic gaining massive traction, industry participants are justifiably taking a hard look at whether it is delivering on its significant promise. Recent commentary has attempted to call into question the very efficiency of the process. Admittedly, there are issues, and while we can fix them, we have to first agree that it’s time, and that we’re willing to act.
Tags: Demand Partners, Publishers