November 9, 2018
Brands Take A Stand For Quality In The Wild West Of Digital Advertising
The world of digital advertising has been full of drama and intrigue over the past couple of years. Reports alleging fraud and kickbacks in a murky value chain. Concerns over brand safety and viewability. Looming—and potentially inconsistent—regulatory frameworks. And most recently an FBI inquiry that ANA’s general counsel called “very serious”.
Tags: Digital Advertising, Programmatic, Quality