Biddable Transactions Set to Reshape Connected TV’s Future: OpenX’s Erika Loberg

“Specifically for brands and agencies, it’s very advantageous to utilize [biddable CTV’s] flexibility and agility to plan their campaigns. A lot of up-and-coming advertisers may have been priced out of linear or the upfronts from a financial constraints perspective. When you think about biddable, it levels the playing field. That barrier to entry is a lot lower.” — Erika Loberg, Senior Director of Advanced TV at OpenX

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