2025 Predictions: Innovation

“Using machine learning and deep neural networks, AI-enabled curation will also identify and package the media placements that perform best against an advertiser’s chosen goal, improving outcomes. This will be especially valuable in competitive sectors with high customer acquisition costs; for example, automotive, pharmaceuticals, and consumer tech, where buyers can struggle to identify audiences at scale in environments that drive campaign performance.” — Matt Sattel, Chief Revenue Officer at OpenX

Read the full article here