April 27-29: Miami, Florida
We’re Heading To POSSIBLE

Simplified Advertising Is Possible
The advertising ecosystem is getting more complex, but it doesn’t have to feel that way.
OpenX is The Intelligent SSPTM that helps brands and agencies simplify advertising — cutting through the noise with quality inventory you can trust, performance you can measure, and customizable solutions that put you in control.
Let us help simplify your advertising. Fill out the form below to request a meeting with the team.
OpenX Meeting Suite
Swing by our cabanas (#702 and #703) on Monday through Wednesday, located on the upper level above La Cote Restaurant.
Join Us For Our Masterclass

The Other Side of the Story: Why Supply Side Intelligence Is Reshaping Media Buying
Eden Roc, Miami Beach | Room: ERC – 1B
Monday, April 27, 2026, 2:30-3:00 PM ET
Supply-side intelligence is becoming a critical lever for brands and agencies navigating today’s complex media landscape. In this session, Tyler Romasco will break down what it is and how supply-level signals help buyers evaluate quality, efficiency, and performance beyond traditional metrics. Following the presentation, Stacy Bohrer will moderate a discussion to explore real-world applications and how closer SSP collaboration is reshaping modern media buying.
Speakers

Masterclass Presenter:
Tyler Romasco
EVP Commercial, OpenX

Moderator:
Stacy Bohrer
SVP, Global Buyer Development, OpenX

Panelist:
Mac Hagel
President, Head of Media, Razorfish

Panelist:
Joseph Lerner
VP, Programmatic, A+E Global Media

Panelist:
Zach Lain
Director of Data Activation, PepsiCo
OpenX Cocktail Hour
Swing by Tuesday from 5-7 p.m. for happy hour at our cabanas (#702 and #703), located on the upper level above La Cote Restaurant.
Meet The Team


















