“Cannes Lions 2026 reinforced the growing recognition that marketing is a commercial function, not just a creative one. The best marketers are shaping demand, influencing business strategy, and driving measurable revenue growth.” — Amanda Forrester, SVP, Marketing and Communications, OpenX
NEWS
Postcards from Cannes – marketing leaders’ key takeaways – and what comes next
Explore More News
-
Learn more: Class of 2026: Joseph WorswickClass of 2026: Joseph Worswick
-
Learn more: Winner: MarCom Platinum Award for Branding RefreshWinner: MarCom Platinum Award for Branding Refresh
-
Learn more: The Empty Room Problem: Why Political Advertisers Are Done Paying for TV Ads No One WatchesThe Empty Room Problem: Why Political Advertisers Are Done Paying for TV Ads No One Watches

