‘AI isn’t the threat. It’s the mirror’: Reflections from Adweek New York

“If Advertising Week New York proved anything, it’s that everyone’s talking about change – but not everyone’s built for it. Marketers are under pressure to prove value in real time. Agencies are being pushed to justify every dollar. And the role of the CMO is evolving fast – reshaping how brands, partners, and platforms all operate. AI isn’t the threat. It’s the mirror. It’s showing us who’s adaptable, who’s accountable, and who’s still clinging to the old playbook.” — Matt Sattel, Chief Revenue Officer at OpenX

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