OpenX Accuses Google of ‘Rigging’ Ad Auctions in New Antitrust Lawsuit 

“They really rigged digital advertising auctions to the disadvantage of all their competitors. The classic example is, because they controlled the auctions at the ad server level, they modified the auctions such that they could see all the bids that came in and then decide to modify the Google bid after the fact, which allowed them to win a far larger number of transactions than any of the competitors because the auction was simply not a fair auction.” — John Gentry, CEO of OpenX

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