“Curation attracted a lot of attention in 2024, and we’re going to see that trend continue. Curation itself isn’t new, but as innovative supply-side platforms (SSPs) have leveraged the capabilities of identity graphs and other data signals to innovate in the space, data-driven curation has emerged as a strategic tool for buyers to leverage audience, behavioral, or retail data to efficiently reach qualified consumers at scale and enhance the effectiveness of their working media.” — Matt Sattel, Chief Revenue Officer at OpenX
How you can thrive in 2025…with ‘new’ digital marketing
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