AA/WARC ad spend report Q2 2024: Industry reactions

“The strength of the digital advertising sector has underpinned what is set to be the second best year for the UK advertising industry since 2000. Revenues for publishers’ online properties are growing, and with programmatic technology evolving to become more efficient and offer more precise targeting, advertisers will likely be seeing better returns on their investments across all digital formats.” — Joseph Worswick, VP EMEA, Global Head of Sustainability, OpenX

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