Ahead of the upcoming holiday shopping season, most consumers think the economy is doing better today than a year ago, and 75% say it will improve over the next year. As a result, more than 80% of consumers are planning to spend the same amount or more on gifts in 2018 compared to last year, according to findings of a new OpenX survey conducted with The Harris Poll, announced in a news release.
NEWS
Mobile likely to dominate holiday shopping, survey finds
Explore More News
-
Learn more: The Programmatic Auction Is Changing In Real Time – Here’s HowThe Programmatic Auction Is Changing In Real Time – Here’s How
-
Learn more: How Publicis’ purchase of LiveRamp impacts adlandHow Publicis’ purchase of LiveRamp impacts adland
-
Learn more: Future of Marketing Briefing: The brands winning at AI started with process not techFuture of Marketing Briefing: The brands winning at AI started with process not tech

