Today’s column is written by Archie Sharma, senior director of corporate development and strategy at OpenX.
Cable companies have historically dominated the TV advertising market, and through M&A over the last decade the industry is now led by a few TV giants – AT&T, Verizon, Comcast and Charter – that control most TV advertising. And, with AT&T’s acquisitions of DirecTV and Time Warner, their power is even clearer.
