Whether the scalability of ad buying or sourcing accurate data on ad exposure, questions being asked around brand safety and ad fraud in programmatic advertising are ongoing in addition to emerging tech of blockchain and machine learning that continue to make advancements within the industry. All these things and more highlight the important of ‘quality’ and how this essential in the programmatic industry in order for all parties involved to flourish.
OpenX on Programmatic ‘Quality’ and Shaping Conversations Around Transparency
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