Business-to-business (B2B) companies aren’t traditionally big spenders on digital ads. According to our estimates, B2B digital ad spend makes up only 4.6% of the total digital ad market.
NEWS
B2Bs Aren’t Spending Big on Digital Advertising (Yet)
Explore More News
-
Learn more: Finalist: AdExchanger AwardsFinalist: AdExchanger Awards
-
Learn more: New Chairman Joel Meyer Dishes On Prebid’s Reset For The Agentic Ad Tech EraNew Chairman Joel Meyer Dishes On Prebid’s Reset For The Agentic Ad Tech Era
-
Learn more: Why Georgia-Pacific bet the future of programmatic on supply, not demand
Why Georgia-Pacific bet the future of programmatic on supply, not demand
