OpenX OnRamp™

Simplify your ad trafficking:

• Segment your site’s inventory into channels or zones – whichever suits the way you sell
• Include as many targeting criteria as required
• Generate your ad tags once – no need to re-tag your site if you change the way you sell your inventory
• Set priorities and parameters for your campaigns and banners, and OpenX works out which creative to show to each visitor
• Manage multiple sites from a single OpenX account

Maximize your ad revenues:

• Use campaign prioritization to ensure the highest-paying ads are shown to each visitor
• Configure eCPM optimization to automatically serve the best-paying direct and remnant campaigns when you are oversold
• Employ multiple pricing models including CPM, CPC, CPA and tenancy
• Detailed reports show you which banner and campaign was shown on each site, how many clicks and conversions and how much money you made

Meet your advertisers’ needs:

• Leverage multiple targeting options including geography, time and custom variables
• Serve lucrative ad formats including video and interactive
• Apply frequency capping by visitor and by total ad views
• Provide your advertisers with a secure login for uploading creatives and viewing reports

Access higher-paying advertisers:

• One-click integration with OpenX Market gives you access to higher-paying advertisers
• Price ProtectionTM: Set a minimum price for your ad space so only ads that beat it get served.
• Capture incremental revenue from advertisers that bid on your targeted inventory in real-time, one impression at a time

Minimize your ad serving costs and headaches:

• Benefit from no license or usage fees
• Avoid the maintenance costs and headaches associated with hosting an ad server on your own servers