Mobile Revenue Serving ... Simplified
Your audience is no longer tethered to a desk.
People are turning to smart phones and tablets to consume their favorite Internet content. Where the audience goes, advertisers follow. But how do you serve ads to your customers no matter where they are and what device?
Many companies have resorted to using two, even three ad servers creating confusion and adding unnecessary complexity.
Manage All Your Inventory from One System
With OpenX, you have one ad technology platform to manage ad revenue across desktop, video, mobile, and e-mail.
You can classify inventory for your mobile sites or applications, schedule mobile-specific creatives, and view reporting for your mobile inventory or campaigns. Plus, you can monetize your unsold inventory on our ad exchange.
Simplified Mobile Ad Serving
Has your sales team uncovered an opportunity for a lucrative campaign involving a web homepage takeover and iPhone App roadblock?
You can set-up that type of cross-platform campaign, forecast availability, and track delivery – all from OpenX Enterprise.
Deliver ads to all your customer’s devices (desktop, laptop, iPhone, iPad, Android) in both standard and mobile formats (320x50, 300x250, 728x90, 160x600), and custom sizes.
Manage all of the mobile options – targeting, creative, and mobile-specific ad tags – through an easy-to-use interface.
Buy and Sell Mobile Inventory in Real-time in OpenX Market
Make even more money by putting your unsold mobile inventory into OpenX Market – the ad exchange where publishers and advertisers buy and sell mobile ad impressions in a real-time auction.
OpenX Market is integrated directly into OpenX Enterprise, so with a single click publishers can get higher fill rates at better CPMs.
Easy inventory classification of mobile applications and mobile websites
- Smartphone sizes (320x50, 300x50, and 300x250)
- Tablet sizes (720x90 and 160x600)
- Custom sizes
Supports JS, Iframe, and image tags, as well as API returning XML, JSON, and HTML response
XID helps you map to your web users
Mobile-specific targeting options directed to your best prospects
- Geographic: city, state, country, DMA, and GPS radius
- Operating System/Platform: iOS, Android, etc.
- Device Manufacturer/Model: Apple iPad, Samsung Galaxy, etc.
- Carrier/Carrier Type: AT&T, Verizon, WiFi, etc.
Banner images and HTML5 rich media creatives
Reporting & Analytics
Detailed analytics on mobile inventory performance and mobile line-item delivery
Mobile Ad Exchange
Monetize on OpenX Market
- Create real-time selling rules, set price floors, brand blocking, and more
- No discrepancies or latency between OpenX Enterprise and OpenX Market
- Tap into demand from all major DSPs