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OpenX in the News

  • February 27, 2012 / Adotas

    OpenX Acquires SSP LiftDNA, Pulls Demand Channels Into One Place

     

    Earlier today, multi-purpose advertising technology provider OpenX announced it had acquired the SSP (supply-side platform) LiftDNA, in the company’s first acquisition. By bringing together the LiftDNA’s SSP, which is unusual in that it works entirely within a publisher’s server, and OpenX’s ad server and ad exchange, the integrated platform allows publishers to work across all demand channels, and it allows buyers to access a real time bidding-enabled inventory of over 100 billion ad impressions per month. In other words, as OpenX CRO Jason Fairchild explained in a recent phone conversation, “all of that [decisioning] happens in one place. It’s much more efficient for publishers, and efficiency means money.”

     

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  • February 14, 2012 / MediaPost

    Publishers Look To Capitalize On Consolidated Services

    Publishers have been stepping up marketing services in hopes that brands and agencies will consolidate their list of publishing partners and invest ad dollars in fewer coffers. The move has begun to affect the profitability of ad exchanges...This focus by publishers helped OpenX, an ad exchange based in Los Angeles, reach profitability in Q4 2011, exceeding an annualized revenue run rate of more than $100 million, according to Tim Cadogan, OpenX CEO. The company’s advertising technology services, including OpenX Enterprise, achieved a Q4 year-over-year growth rate of 100% compared with the same period in 2011.

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  • Reuters

    February 13, 2012 / Reuters

    OpenX opens kimono to reveal financials – prepwork for an IPO?

    It’s the season for getting a peek at private Internet companies’ financial results. Wall Street is still chewing over Facebook’s recently revealed numbers, and on Monday, OpenX Technologies, a private, venture-backed online ad company, served up some financial gristle of its own. The company, which provides an online ad exchange as well as ad server technology, said that it is now on track to generate more than $100 million in revenue on an annualized run rate basis and that it became profitable in the fourth quarter of 2011.

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  • February 13, 2012 / Forbes

    OpenX Hits $100 Million Run Rate, Has Profitable 4Q

    Online advertising startup OpenX Technologies has reached profitability in the fourth quarter of 2011, and has passed a $100 million annual revenue run rate. The $100 million revenue number is a milestone for startups or private companies. OpenX served more than one trillion ad impressions in 2011 and now does more than 200 billion ad transactions per month. OpenX Market, the company’s ad exchange, grew 700% year-over-year. OpenX offers both ad serving and an ad exchange through its OpenX Enterprise product. 

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  • AllThingsD

    February 13, 2012 / AllThingsD

    CEO Tim Cadogan Talks About OpenX’s First Profitable Quarter and Where Ad Tech Is Going Next (video)

    OpenX, the online digital advertising upstart, announced this morning that it had reached profitability for the first time, as well as “exceeding an annualized revenue run rate of more than $100M” in its fourth quarter.

    It’s certainly a milestone for the Los Angeles-based start-up, which competes with a little company called Google. OpenX has raised almost $51 million in funding since 2007, the latest round being $20 million last year.

    CEO Tim Cadogan — a former Yahoo ad exec who arrived at OpenX in 2008 — talked about all this, and about where the online display market online is headed, in a video interview with me last week.

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