May 31, 2011 / Dow Jones VentureWire
Digital advertising company OpenX Technologies Inc. said it has completed a $20 million Series D funding round, bringing the total investment in the company to $50 million. SAP Ventures led the round with the participation of new investors AOL Ventures, Mitsui & Co. Global Investment Inc. and Presidio Ventures along with existing investors Accel Partners, Index Ventures and DAG Ventures.
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May 31, 2011 / Reuters
SAP Ventures is leading a $20 million funding round in online ad exchange and server OpenX, an independent challenger to Google's DoubleClick, OpenX said. SAP Ventures, German business software company SAP's venture fund, will be joined by additional new investors AOL Ventures, Mitsui Global Investment and Sumitomo's Presidio Ventures.
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May 31, 2011 / CNN Money
OpenX, a Pasadena, Calif.-based provider of online advertising technology, has raised $20 million in fourth-round funding. AOL Ventures, SAP Ventures, Mitsui & CO. and Presidio Ventures were joined by return backers Accel Partners, DAG Ventures and Index Ventures. The company previously raised $31 million.
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May 31, 2011 / Forbes
Online advertising company OpenX has raised $20 million in Series D financing led by SAP Ventures as it expands internationally.
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May 31, 2011 / Financial Times
Why would SAP’s venture capital arm be leading the latest financing round for a fast-growing online advertising platform that has now raised more than $50m? Because it believes that display advertising is one of the first places in the business world where real-time data is about to turn a market upside down – and it won’t be the last.
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Ad exchanges eliminate complexity and inefficiency by auctioning individual ad impressions in “real-time” between multiple advertisers, and selling them to the highest bidder; this auction process ensures that publishers maximize their revenue. Ad exchanges provide a single point of contact between publishers and ad buyers which improves efficiency. They also provide impression level data on visitors and web pages to advertisers, enabling them to modify their buying strategies based on real-time feedback. Exchanges also make it easy for both publishers and networks to fulfill campaigns, by delivering each impression when it is sold, instead of selling it in advance selling based on forecasts.
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