May 31, 2011 / Los Angeles Times
Pasadena-based OpenX Technologies Inc., the online advertising firm whose products are built on largely open-source technology, has raised $20 million in additional venture capital, an infusion it believes will be the last one it needs on the way from a tiny start-up to a full-fledged digital ad concern.
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May 31, 2011 / Los Angeles Business Journal
OpenX Technologies Inc., which develops online advertising software and counts Groupon among its clients, on Tuesday said it raised $20 million in a Series D funding round.
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May 31, 2011 / The Daily Telegraph
OpenX, a UK-founded digital display advertising firm, has raised $20m (£12m) from SAP Ventures, AOL Ventures and two giant Japanese groups to help it take on Google, Yahoo! and Microsoft.
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May 31, 2011 / Dow Jones VentureWire
Digital advertising company OpenX Technologies Inc. said it has completed a $20 million Series D funding round, bringing the total investment in the company to $50 million. SAP Ventures led the round with the participation of new investors AOL Ventures, Mitsui & Co. Global Investment Inc. and Presidio Ventures along with existing investors Accel Partners, Index Ventures and DAG Ventures.
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May 31, 2011 / Reuters
SAP Ventures is leading a $20 million funding round in online ad exchange and server OpenX, an independent challenger to Google's DoubleClick, OpenX said. SAP Ventures, German business software company SAP's venture fund, will be joined by additional new investors AOL Ventures, Mitsui Global Investment and Sumitomo's Presidio Ventures.
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Ad exchanges eliminate complexity and inefficiency by auctioning individual ad impressions in “real-time” between multiple advertisers, and selling them to the highest bidder; this auction process ensures that publishers maximize their revenue. Ad exchanges provide a single point of contact between publishers and ad buyers which improves efficiency. They also provide impression level data on visitors and web pages to advertisers, enabling them to modify their buying strategies based on real-time feedback. Exchanges also make it easy for both publishers and networks to fulfill campaigns, by delivering each impression when it is sold, instead of selling it in advance selling based on forecasts.
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