Privacy fatigue is setting in after Google’s cookie U-turn. But the search for alternatives hasn’t stopped

“A major advertiser reached out to us today [April 23] to tell us that they still want to be testing cookie-less solutions. The fact that this came from a senior marketer when it did shows that privacy is still top of mind for a lot of buyers in spite of what is or isn’t happening to third-party cookies.” — Matt Sattel, Chief Revenue Officer at OpenX

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