Publishers have always gotten the short end of the stick in online advertising. That comes as no surprise when you realize there’s just about a limitless number of places to run ads, but the technologies underlying online ads, especially placed through the automated real-time bidding auction process called programmatic advertising, also have been built in a way that gives advertisers and agencies much of the power. “The publishers have been left out of the bonanza of online ad wealth,” says Gartner analyst Andrew Frank.
OpenX Aims to Boost Publishers’ Online Ads with New SSP Technology
Explore More News
-
Learn more: OpenX Repositions as The Intelligent SSP to Simplify AdvertisingOpenX Repositions as The Intelligent SSP to Simplify Advertising
-
Learn more: Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVisionFuture of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
-
Learn more: OpenX and TVision Launch First Supply-Side Attention Targeting Solution for CTV, Enabling Real-Time Activation on High-Engagement Inventory
OpenX and TVision Launch First Supply-Side Attention Targeting Solution for CTV, Enabling Real-Time Activation on High-Engagement Inventory
