Digiday explores the reality behind the adtech industry’s growing focus on curation, debunking common misconceptions — such as the belief that curation doesn’t drive revenue for publishers. “What we’ve seen is that we’re able to get publishers on campaigns that potentially they wouldn’t have gotten on otherwise because of the audience targeting we’re able to offer,” said Matt Sattel, Chief Revenue Office at OpenX.
The curation conundrum: separating fact from fiction in ad tech’s latest obsession
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