“What we saw at Possible this week was that overwhelmingly, people are thinking about using AI two different ways. The first is efficiency and operations. I heard a lot of conversations around leveraging AI to make businesses more efficient and ultimately service customers better. People are excited about the opportunity this can open up to spend time on strategic innovations.” — Tyler Romasco, SVP of global Publisher Development at OpenX
At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go
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