“The strength of the digital advertising sector has underpinned what is set to be the second best year for the UK advertising industry since 2000. Revenues for publishers’ online properties are growing, and with programmatic technology evolving to become more efficient and offer more precise targeting, advertisers will likely be seeing better returns on their investments across all digital formats.” — Joseph Worswick, VP EMEA, Global Head of Sustainability, OpenX
AA/WARC ad spend report Q2 2024: Industry reactions
Explore More News
-
Learn more: OpenX Advances Intelligent SSP Strategy with Key Leadership Appointments Across Product, Partnerships and CurationOpenX Advances Intelligent SSP Strategy with Key Leadership Appointments Across Product, Partnerships and Curation
-
Learn more: OpenX Repositions as The Intelligent SSP to Simplify AdvertisingOpenX Repositions as The Intelligent SSP to Simplify Advertising
-
Learn more: Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
