“For years, we’ve believed that the future of programmatic would be defined by smarter, more intentional supply, and we’re seeing buyers demand that now. When you reduce duplicative paths and enforce quality at the source, you end up with a cleaner auction, a more predictable supply chain, and a buying environment that agencies can trust.” — Matt Sattel, President of OpenX
Why Georgia-Pacific is turning its programmatic scrutinty to the sell side
Explore More News
-
Learn more: OpenX Repositions as The Intelligent SSP to Simplify AdvertisingOpenX Repositions as The Intelligent SSP to Simplify Advertising
-
Learn more: Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVisionFuture of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
-
Learn more: OpenX and TVision Launch First Supply-Side Attention Targeting Solution for CTV, Enabling Real-Time Activation on High-Engagement Inventory
OpenX and TVision Launch First Supply-Side Attention Targeting Solution for CTV, Enabling Real-Time Activation on High-Engagement Inventory
