“The way the industry thinks about brand safety has evolved: It’s no longer simply about playing defence and avoiding bad placements, it’s become part of a bigger conversation about overall media quality. With a finite amount of premium inventory out there, advertisers want to be sure their budgets are going toward real, high-value opportunities that actually perform.” — Tyler Romasco, SVP of Global Publisher Development at OpenX
Navigating Brand Safety in 2025: Insights from the Ad Industry
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