Shopping for a stand-out SSP? Here’s what you need to know

“With an increased focus on direct supply, SSPs have developed powerful targeting capabilities, data-focused tools, and strong identity technologies that are delivering enormous value to brands and agencies. With that, a new challenge emerges: How can buyers ensure they’re partnering with an SSP that’s a unique channel for valuable optimisation rather than a pipe between buyers and publishers?” — Matt Sattel, SVP of Buyer Development, OpenX

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