OpenX Source™

Run the OpenX ad server on your own servers:

• Full access to the OpenX source code. Modify and distribute OpenX as needed
• Extend OpenX using the plug-in framework

Access higher-paying advertisers on the OpenX Market:

• One-click integration with OpenX Market gives you access to higher-paying advertisers
• Price ProtectionTM: Set a minimum price for your ad space so only ads that beat it get served
• Advertisers on the Market bid on your inventory in real-time, one impression at a time

Maximize your ad revenues:

• Configure eCPM optimization to automatically serve the best-paying direct and remnant campaigns when you oversell
• Employ multiple pricing models including CPM, CPC and CPA
• Detailed reports show you which banner and campaign was shown on each site, how many clicks and conversions and how much revenue you generated

Meet your advertisers’ needs:

• Leverage multiple targeting options including geography, time and custom variables
• Configure OpenX to serve certain rich media ads including video and interactive
• Apply frequency capping by visitor and by total ad views
• Provide your advertisers with a secure login for uploading creatives and viewing reports

Simplify your ad trafficking:

• Segment your site’s inventory into channels or zones – whichever suits the way you sell
• Set priorities and parameters for your campaigns and banners, and OpenX works out which creative to show to each visitor