Our Business
The OpenX Market is a Web-based marketplace that enables publishers, advertisers, and ad networks to efficiently buy and sell online advertising and ad inventory.
We recognize privacy is important to Web users. We prepared these OpenX Market Privacy Principles so website publishers that use the OpenX Market ("Publishers"), and end users of such Publishers' websites ("Users"), could learn more about information privacy in connection with the OpenX Market. If you are a website publisher that uses the OpenX Software or an end user of such publishers’ website, or a visitor to the OpenX Website, and want to learn more about the privacy principles and policies regarding our software or website, please click on the following links:
Read more about our OpenX Software Privacy Principles.
Read more about our OpenX Website Privacy Policy.
Our Privacy Principles for the OpenX Market
1. Information We Collect Through The OpenX Market.
(a) We may collect anonymous usage information that does not identify an individual User ("Non-Personal Information") when Publishers, advertisers, and ad networks use the OpenX Market. The fields of information that we collect may include, without limitation, the following:
| Type | Field | Description |
| User Information | Unique Browser ID | A unique string that identifies this specific browser. This is used to provide more relevant advertising to the User. |
| IP Address | A number which identifies a Users ISP. This is used for Geolocation information. Click here for more information. | |
| Page Information | Domain | The domain name of the website being viewed |
| Page | The specific page of the website being viewed | |
| Referer | The domain and page of the referring (previous) page being viewed | |
| Ad Information | Size | The size of each of the ads on the page. |
| Format | The ad formats acceptable on the web page | |
| Location | The location of each of the ads on the web page |
This information is stored by OpenX and associated with Users by establishing an anonymous identification number for each user. When Users visit a Publisher's website, they may be identified by this anonymous identification number through the OpenX Cookie (further described below).
(b) Cookies.
(1) From OpenX. The OpenX Market uses cookies to serve advertisements to Users (the "OpenX Cookie"). The OpenX Cookie is not Publisher specific. This means that if a User chooses to opt-out of or disable the OpenX Cookie, the opt-out will be effective for all of the Publishers that use the OpenX Market.
If you are a User and do not want THE advertising served to you TO USE the openX cookie, click here to replace your unique OpenX Cookie with an opt-out cookie. If you decide to opt-out, advertisements may still be delivered to your Web browser on behalf of Publishers using the OpenX Market but those advertisements may not be as relevant to you because the advertisement request will only use information that is automatically transmitted through an Internet communication (e.g., Web browser type, Internet Service Provider, information about the general content of the website or Web page displayed on your Web browser) and not information collected using an OpenX Cookie. Please note that if you delete the opt-out cookie, then you may receive the OpenX Cookie again.
(2) From Third-Parties. Advertisers and third-party ad networks also participate in the OpenX Market and also may utilize cookies to deliver ads and monitor the performance of such ads. Many third-party ad networks have agreed to provide an "opt out" mechanism for their ad cookies. The collection of information through cookies by such third parties will be governed by their own privacy policies and principles, which OpenX does not control. For more information about ad cookies and companies that provide an "opt-out" of these, please click http://www.networkadvertising.org/managing/opt_out.asp.
2. How We Use Information Collected Through the OpenX Market. With respect to data collected via the OpenX Market, we may combine Non-Personal Information with data collected from other sources and disclose the Non-Personal Information and combined information to participating advertisers and ad networks so that they can determine whether to bid on ad inventory and in order to improve the relevance of the advertising presented to Users. Examples of such data include: (a) country, city, and other geolocation details based upon the IP address of the User; (b) category and keyword information based upon the Publisher website URL; and (c) other data from advertisers and data providers that would help in ad targeting (e.g., an advertiser that wants to advertise to Users who have previously visited the advertiser's website).
3. How We Keep Information We Collect Secure. Information that we collect is stored on servers that OpenX solely manages, using standard security procedures and practices appropriate to the nature of the information in an effort to protect information from unauthorized access, destruction, use, modification, or disclosure. If we learn that we have unexpectedly stored personal information (e.g., if we become aware that a URL that we store contains personal information), we will use commercially reasonable efforts to anonymize or purge this information.
4. Publisher's Privacy Policy Applies to Users. Users should read each Publisher's own privacy policy to learn how the Publisher collects, uses, and protects information that they may collect or that may be collected in connection with Publisher's website. While we encourage Publishers to adopt information privacy practices consistent with ours, we are not responsible or liable for any Publisher's information privacy practices or the privacy practices of a Publisher’s advertisers or other business partners.
5. Third-Party Advertisers and Ad Networks. Third-party advertisers and ad networks that participate in the OpenX Market pay OpenX to display ads on participating Publisher websites. As discussed above, these companies use their own ad serving technologies to display and track their ads. We are not responsible for such third-party advertisers' and ad networks' information privacy practices. To learn more about the information privacy practices of these companies, please read their privacy policies.
6. Changes to OpenX Market Privacy Principles. From time to time, we may change these OpenX Market Privacy Principles. If we decide to change these Principles, in whole or in part, we will inform you by posting the revised Principles on the OpenX Website. Those changes will go into effect on the Effective Date disclosed at the end of the revised Principles. Your continued use of the OpenX Market constitutes your agreement to abide by the Principles as revised. If you object to any such revisions, your sole recourse shall be to stop using the OpenX Market.
7. Contact Us. If you have any questions or concerns regarding these OpenX Market Privacy Principles please contact us via our online contact form or by e-mailing us at privacy@openx.org.
