Programmatic Direct Archives | OpenX Programmatic Advertising

You can change this at anytime.

Choose Location:

Accept & Confirm

In order to deliver a personalized, responsive site, OpenX uses cookies to perform analytics and provide content and ads tailored to your interests. By clicking confirm, you are agreeing to the use of these cookies. For more information, please visit our privacy policy.

Topic: Programmatic Direct

Exchange-Side Audience Targeting: The New Paradigm

July 16, 2018

3 Questions for Maggie Mesa, VP of Mobile Business Development

August 2, 2017

3 Tips for Evaluating Data

June 15, 2017

How to Leverage Data for Programmatic Direct: Types of Targeting Data

June 6, 2017

How Multi-Publisher PMPs Take Private Marketplaces to the Next Level

May 3, 2017

Programmatic Direct 101 for Buyers: When to Choose Which Buying Method

March 29, 2017

Programmatic Direct 101 for Buyers: How does Real-time Guaranteed Work?

March 21, 2017

Real-Time Guaranteed: Giving Publishers and Buyers More Power to Innovate

March 14, 2017

Programmatic Direct 101 for Buyers: Understanding PMP Deal Types

March 8, 2017

1 2