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Topic: Programmatic Direct

Exchange-Side Audience Targeting: The New Paradigm

July 16, 2018

3 Questions for Maggie Mesa, VP of Mobile Business Development

August 2, 2017

3 Tips for Evaluating Data

June 15, 2017

How to Leverage Data for Programmatic Direct: Types of Targeting Data

June 6, 2017

How Multi-Publisher PMPs Take Private Marketplaces to the Next Level

May 3, 2017

Programmatic Direct 101 for Buyers: When to Choose Which Buying Method

March 29, 2017

Programmatic Direct 101 for Buyers: How does Real-time Guaranteed Work?

March 21, 2017

Real-Time Guaranteed: Giving Publishers and Buyers More Power to Innovate

March 14, 2017

Programmatic Direct 101 for Buyers: Understanding PMP Deal Types

March 8, 2017

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