February 19, 2014

OpenX Appoints Digital Media Veteran Tom Fuelling as Chief Financial Officer

Former Hulu CFO Brings More Than 25 Years of M&A and IPO Experience; Appointment Comes During OpenX’s Rapid Global Growth

LOS ANGELES, February 19, 2014 OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, today announced the appointment of digital media veteran Tom Fuelling as chief financial officer. Fuelling brings more than 25 years of experience leading finance and accounting teams, developing relationships with equity analysts and supporting financial transactions ranging from mergers and acquisitions to initial public offerings. He joins OpenX from Hulu, the online video service where he served as senior vice president and chief financial officer and was instrumental in taking that company from $0 to $1 billion in revenue in six years. Fuelling will report to OpenX chief executive officer Tim Cadogan and will be based in the Company’s Los Angeles headquarters. The appointment is effective immediately.

“I’m delighted to welcome Tom to our executive team at OpenX,” said Tim Cadogan, chief executive officer, OpenX. “Over the past six years we’ve made tremendous progress in enabling publishers to maximize their ad revenue and as a result our business has expanded very quickly and become much more sophisticated. It’s the perfect time to bring Tom in. His world-class financial acumen, deep operating experience and extensive knowledge of digital media make him the perfect financial leader to help us continue our rapid growth.”

Through its global Real-Time Bidding platform OpenX has become one of the leading providers of technology that enables digital media companies to maximize advertising revenue. OpenX provides its full monetization platform, which combines an ad exchange with Supply Side Platform technology and ad serving, to its customers across any digitally connected device. The OpenX platform has been broadly adopted worldwide with 96 percent of AdAge leading national advertisers and 65 percent of comScore 100 publishers now participating in the exchange, which is known for the integrity and high quality of its publisher inventory. In 2013, Forbes ranked OpenX number 7 on its list of America’s Most Promising Companies and, on its Technology Fast 500™ list, Deloitte ranked OpenX as the third fastest growing company in North America in the Software category.

In his new role, Fuelling will oversee OpenX’s accounting, financial planning and analysis, and talent and organization functions. In particular, he will drive enhancement of the Company’s business analytics and lead the build-out