Supply Quality
and Control

Scaled Audience Targeting

Optimize

Improve Performance, Optimize Margins

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Our numbers

6 years

Of millions of dollars spent through the platform per year

$100

Of millions of dollars spent through the platform per year

30K+

Of millions of dollars spent through the platform per year

“With OpenXSelect, we now have proper control over inventory quality and audience targeting. The integration with data partners is seamless, and we’ve seen marked improvement in reaching our preferred audiences. It also enables us to apply inventory standards that align closely with our brand, which has made a tangible difference to campaign delivery”

Ash Grant / Global Head of Digital Trading

Confused by curation? We can help

Curation and Supply-Side Targeting aren’t either/or—they work better together.
Use curated packages to control quality, then layer on SST to drive performance and reach.

Curation

Curation is the practice of organizidng digital ad inventory into curated packages, either ready built or custom, to meet a brand’s needs. Curation simplifies programmatic buying by creating deal IDs aligned to brand preferences— delivering predictability, transparency, and safety at scale.

Supply-Side Targeting

Supply-Side Targeting is the next evolution of curation. It layers advanced audience and performance data directly into curated packages using: First-, second-, or third-party audience segments, AI/ML models for attention, conversion, or engagement, identity data and predictive signals. This data is integrated within the supply path, eliminating extra hops, minimizing data loss, and maximizing relevance.

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