Three Trends in the Mix for 2026: Joseph Worswick – VP, Buyer Development EMEA/APAC at OpenX

“Moving into 2026, focus is shifting. Quality is returning to the top of media agendas, creating demand for refined curation opportunities. Buyers want to access high-value placements through verified sellers and cleaner, more efficient, and sustainable supply paths. This gear change is putting the industry back on track for better advertising that delivers stronger performance.” — Joseph Worswick, VP, Buyer Development EMEA/APAC at OpenX.

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