On Monday, supply-side platform OpenX launched a new curation and targeting solution specifically for political campaigns together with data provider Givsly. Rather than traditional party affiliation data, the tool allows political advertisers to reach voters based on their values across premium CTV and digital publishers that allow political ads.
This Election Season, Buyers Can Curate Deals Based On Voter Values
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Butler/Till, SWYM.ai, & OpenX Reduced CPA 57% for National Health & Wellness Brand
