11 June
2PM – 9PM
Shoreditch House, London

Ads, Actually: The Supply-Side Intelligence Summit

Do you know what your supply chain actually looks like?

We’ve seen a single impression pass through 72 resellers. That’s a lot of hands in the till — and it means less working media for advertisers and less revenue for publishers.

Join us for a day all about supply-side intelligence: the smarter, simpler approach to quality, performance, and adaptability in programmatic advertising.

Shoreditch House, London

1 Ebor St, London E1 6AW
United Kingdom

RSVP Now

Schedule Of Events

Why Supply-Side Intelligence Is Reshaping Media Buying

2:30-2:45 P.M.

As media buying becomes increasingly AI-driven, the quality of outcomes is only as good as what feeds them—and that starts on the supply side. Learn why proximity to inventory and cloud-based infrastructure is a strategic consideration that gives you more control, better signal, and the ability to reduce waste before a bid ever happens.

Speaker:

Joe Worswick

SVP Global Partnerships, OpenX

Panel: Reality Check – What Buyers Want

2:45-3:15 P.M.

Budget is moving into quality environments. But not always as fast — or as confidently — as buyers would like. Senior agency, brand, and DSP leaders get into what’s really driving decisions: how quality gets defined, where in the supply chain those decisions are being made, and why getting the right signal to the right place still feels harder than it should.

Speakers:

Moderator:

Natalie Fisher-Brown

RVP, Buyer Development, OpenX

Panelist:

Tiziana Donnici

Managing Partner, Planning & Performance, Zenith

Panelist:

Joe Espinosa

Senior Director, EMEA, Zeta Global

Panelist:

Alex Glover

Managing Director, Programmatic, BrainLabs

Hot Takes: Hype Or Hit?

3:15-3:45 P.M.

Four takes. Four perspectives. One room that gets to decide what’s real. Publishers, buyers, data, and DSP leaders each bring their hottest opinion — and the audience votes on whether it’s driving results or just filling conference agendas.

Speakers:

Moderator:

Natalie Fisher-Brown

RVP, Buyer Development, OpenX

Panelist:

Tom Byrne

Global Strategy & Partnerships, PMG

Panelist:

Joe Evea

UK Managing Director, Titan

Panelist:

Patrick Hann

Ad Tech Manager, IAB UK

Fireside Chat: What Actually Drove Performance

3:45-4:15 P.M.

Great inventory doesn’t sell itself. Overwolf shares how connecting a highly engaged audience to the right demand — in an environment buyers weren’t yet looking — delivered video performance that turned heads. A real look at what it takes to make quality inventory impossible to ignore, and how working on the supply side unlocks more value for publishers.

Speakers: More to be announced

Moderator:

Rich Baker

Sr. Director, Publisher Development, OpenX

Panel: Beyond The List: Supply-Side Targeting Vs. Curation

4:15-4:45 P.M.

Everyone’s talking about curation. But most of what gets called curation is just a site list with a better name. Supply-side targeting goes further — using real signals before the auction to find the right audience in the right environment, in a way that works for buyers and puts more value back in publishers’ hands. Data, identity, contextual, and enrichment leaders get into what’s actually moving the needle.