News
October 6, 2025
Navigating Brand Safety in 2025: Insights from the Ad Industry
“The way the industry thinks about brand safety has evolved: It’s no longer simply about playing defence and avoiding bad placements, it’s become part of a bigger conversation about overall media quality. With a finite amount of premium inventory out there, advertisers want to be sure their budgets are going toward real, high-value opportunities that actually perform.” — Tyler Romasco, SVP of Global Publisher Development at OpenX
